Shadi Dental Co. Ltd

                                                             Executive Summary

Introduction
Shadi Dental Co Ltd is a start-up  importer & sale dental products in Iran and Middle East area. It is the goal of the company management to acquire local market share in the dental industry through low price, a dominant selection of products, a competitive variety of services including a buyback/trade program and hard to find the best dental products search, plus a relaxing, friendly that encourages browsing and buying products of our company

Company
Shadi Dental Co Ltd  will be a limited liability corporation registered in the state Teheran Iran. The company will be jointly owned by Mr.Ali Shadi.

Mr. Shadi is establishing this firm as a growth-oriented endeavor in order to supplement his retirement, continue meeting people with similar interests, and to leave a viable business to his children. Shadi Dental  will be establishing its company in one of the busiest section Enghelan Squire of Teheran and surroundings.

This area is well know for its up scale residents and high-quality establishments. Our facility is a former 2,00 square ft. furniture store which allows the company to stock a large amount of inventory.

Products/Services

Shadi Dental Co  will offer a wide range of Dentistry and Dental Laboratory products.

Our teeth whitening selection will concentrate on Magic Teeth Whitening Kits these are the most popular products. In addition, we will be offering a competitive buy and trade service to assist in lowering your inventory acquisition costs and making our store more attractive to our customers.
In addition, we offer a search and order service for customer seeking to find the best teeth whitening products.

Market
Our market is facing a decline in growth over the past years. This is attributed to the overall weak economy. Shadi Dental sales teeth whitening only 3.6% for last year whereas overall Iran retail sales grew by 4.3%.However, management believes that this may be an advantage to the teeth whitening  industry. As customers cut back on purchasing, teeth whitening will look more attractive to customers who still wish to purchase these products. Therefore, management believes this may be a good time to get into the industry and gain market share.

Financial Considerations
Our start-up expenses come to $500,000, which are single time fees associated with opening the company. These costs are financed by both private investors and Mr Ali Shadi. Please note that we expect to be operating at a loss for the first couple of months before advertising begins to take effect and draw in customers. Shadi Dental Co  will be receiving periodic influxes of cash to cover operating expenses during the first two years as it strives toward sustainable profitability. Funding has been arranged through lending institutions and private investors already. We do not anticipate any cash flow problems during the next three years.
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